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Break-Even Ad Spend Calculator

Enter your average order value, profit margin, and conversion rate to see the most you can pay per customer or per click on ads and still break even.

Your Numbers

Currency

Average Order Value

Profit Margin (%)

Click-to-Customer Conversion Rate (%)

Results

Break-Even CPA$0.00

Break-Even CPC$0.00

CPA is the most you can pay to acquire one customer and still break even; CPC is the most you can pay per click, given your conversion rate. Not to be confused with the general Break-Even Calculator for units and revenue.